WEST VIRGINIA (WVNS) – New innovations in entertainment and content creation have changed the way users consume and interface with media.
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From games and film to music and interactive media, platforms have been leveraged to coincide with one another to paint a broader picture. Creators have said the days of standalone titles are giving way to an age of infinite possibility in terms of long-form storytelling.
“Older games, even if they were open world, it still felt very linear. We’re seeing top brands create a world-building ecosystem across mediums,” M7 Innovations Founder, Matt Maher told 59News. “Films, games, experiences, content – it’s the ability to craft one immersive world that is cohesively connected through all these interaction points.”
Maher said this approach changes the way audiences engage with the content they consume. He said this type of immersive world-building gives consumers an opportunity to become active participants in the stories being told through their favorite platforms.
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