Fox Entertainment has launched Fox Creator Studios, a digital-first division focused on developing formats, intellectual property and talent from the creator community. The company announced the initiative on January 7, during CES in Las Vegas, per Deadline.
Fox Creator Studios debuts with food-focused content featuring chef Gordon Ramsay, YouTube baker Rosanna Pansino, British duo Jolly, Sorted Food, Food Theorists, and Little Remy Food. Additional content verticals will launch in coming months, though Fox Entertainment has not specified timing or categories.
The food roster includes Ramsay’s Studio Ramsay Global, established in partnership with Fox in 2021. Ramsay commands 115 million social media followers and produces programming including “Kitchen Nightmares” and “MasterChef” alongside digital content.
“Creators are today’s production companies, storytellers, and superstars,” Rob Wade, CEO of Fox Entertainment, said in a statement. “They command massive audiences, build genuine fan communities in real time, and redefine what global hits look like. At Fox Creator Studios, we’re backing the next generation of talent by investing in creators, growing their brands, and helping them develop new IP (Intellectual Property), while expanding their reach on YouTube, Instagram, TikTok, and every platform worldwide, across every genre, and together building long-term cultural operating systems.”
Fox Entertainment positions the division as providing creators with revenue diversification opportunities beyond platform algorithms, while leveraging Fox’s advertising infrastructure and resources. The company plans to develop content capable of distribution across multiple platforms and international markets.
Broader Creator Economy Investment
The Fox Creator Studios launch follows Fox Advertising’s June 2025 investment in The Lighthouse, a physical creator campus operated by Whalar Group. Fox Advertising announced the deal at the Cannes Lions International Festival of Creativity on June 16, 2025, though financial terms were not disclosed.
Fox Corp.’s flagship streamer, Tubi, and its sports and news divisions have previously implemented creator-focused initiatives, reflecting the company’s broader engagement with the creator economy.
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