Venue developer, owner and operator Venu Holding Corporation (VENU) and hospitality services provider Aramark Sports + Entertainment have expanded their partnership, which was originally announced in June 2025, to include two additional venues and an additional equity investment in VENU.
Under the expanded agreement, Aramark will support a total of five of VENU’s premium multi-seasonal and outdoor venues, delivering heightened food and beverage experiences, premium club dining, facilities management and retail services.
The partnership will now include Ford Amphitheater in Colorado Springs, Colorado, and four select Sunset Amphitheater locations powered by EIGHT Elite Light Beer and includes:
- Sunset Amphitheater Houston at Webster, Texas, targeted to open in 2027.
- Sunset Amphitheater at El Paso, Texas, targeted to open in early 2027.
- Sunset Amphitheater at Broken Arrow located just outside of Tulsa, Oklahoma, targeted to open in summer of 2026.
- Sunset Amphitheater at McKinney located in Northern Dallas, Texas, anticipated to open in third or fourth quarter of 2026.
- Ford Amphitheater in Colorado Springs, Colorado, where Aramark and VENU have will expanded upon their existing relationship since opening the venue in 2024.
Aramark will support VENU’s fan-first philosophy in delivering high-quality service throughout the amphitheaters including VENU’s signature Luxe FireSuites and Aikman Clubs, which were developed in collaboration with NFL Hall of Famer Troy Aikman and strategically positioned within each venue to offer a uniquely immersive viewing experience.
“Together with VENU, we’re shaping the future of live entertainment and building a partnership designed for long-term success,” states Alison Birdwell, President and CEO of Aramark Sports + Entertainment in a release. “Expanding our agreement to include the newly announced Houston and El Paso locations strengthens a collaboration that sets the stage for a new industry standard.”
“Aramark is the kind of partner we build with for the long haul,” said JW Roth, Founder, Chair and CEO of VENU. “They understand that premium entertainment is not just about what happens on stage. It’s the full fan experience from the moment you arrive to the last encore. Expanding our partnership across five venues and welcoming Aramark as an equity investor is a strong vote of confidence in VENU’s fan-first vision and the multi-seasonal impact we’re building in markets across the country. Together we’ll keep raising the bar with elevated hospitality, seamless operations, and signature premium experiences for every fan at shows.”
Aramark, which serves more than 150 F&B and retail programs in professional and collegiate stadiums, arenas and convention centers, is part of a growing list of brands that have aligned with VENU including Troy Aikman’s EIGHT Elite Light Beer, Billboard, Tixr, Boston Common Golf, Niall Horan, Dierks Bentley, Ford Dealerships and Ryan LLC.
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