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Home Celebrities

Kris Jenner’s $16 Detergent Transformed A Dreaded Chore

Story Center by Story Center
January 18, 2026
Reading Time: 15 mins read
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Safely Everyday Laundry Detergent Liquid - Natural, Highly Concentrated - Laundry Detergent Stain Remover, Up to 40 Loads, Color Saver, No Dyes, 32 Fl Oz Bottle

I hate laundry. I dread watching the pile in my bin grow taller and taller, knowing that the dreaded point of a necessary wash is approaching. I keep four sets of sheets, so it’s easier to go longer between loads. I always hope that my partner will do laundry on a work-from-home day, so that I won’t get saddled with the arduous task. Thus, any small change that helps make the chore less odious is a must.

That’s why I was so excited when Kris Jenner released a new ‘Spring’ scented detergent in November. The botanical soap is available from $15.99 at Amazon, and promises powerful cleaning, advanced stain-removing power, and a pleasant scent in one highly concentrated formula.

Based on my previous positive experience with the socialite’s cleaning products, I was excited to see if it could live up to these claims.


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Safely Everyday Laundry Detergent Liquid – Spring

This stylish and effective laundry detergent is designed to evoke the airy floral aroma of laundry drying in a field of wildflowers. The notes include geranium, orris, rose, jasmine, violet, and heliotrope, with base notes of musk, amber, sandalwood, and patchouli. ‘It smells happy,’ gushes one reviewer.

The Safely Team sent me a box with three bottles of the detergent to try on my journey to make doing laundry more bearable. When I opened the box, I was immediately impressed. The packaging is a satisfying matte green with a long cylindrical shape. When compared to traditional laundry detergent, it definitely feels more luxe. Personally, I don’t love that it uses a flip cap because I find it difficult to measure, but I think others might prefer this to a traditional lid for its easy-to-guide pour.

Once I put a load of colorful clothing on, I was even more impressed. I had selected Kris’s self-proclaimed favorite scent, ‘Spring,’ which combines tantalizing florals with warm amber and sandalwood. The fragrance was amazing coming out of the bottle. I don’t always love florals, but I found it fresher and brighter than I had expected, and the base notes gave it a lovely balance.

I took Kris’s recommendation and used only a few drops of soap, showing how this highly concentrated formula is a great way to cut down on laundry detergent. I turned my machine on to a multi-fabric wash and sat back.

doing laundry using kris jenner's safely laundry detergent

Using Kris’s ‘Spring’-scented laundry detergent to wash my clothes

(Image credit: Future via Sophie Edwards)

An hour later, my load of laundry was finished, and I was anxious to see the results. Some of the reviews mentioned that the highly concentrated formula created a smell that was too strong on clean clothes, but I didn’t find this to be the case.

Design expertise in your inbox – from inspiring decorating ideas and beautiful celebrity homes to practical gardening advice and shopping round-ups.

My clothes were lightly scented in a way that I’m still noticing every time I pull them out of my drawer, but didn’t feel overpowering. As someone who loves fragrance, I find it a wonderful complement to my perfume and body lotion. In fact, I see luxury-scented laundry detergent as the next evolution of our current cultural obsession with fragrance.

As for the claims on cleaning power, my Safely detergent did a great job. My clothes came out without stains or dirt, and my colors remained bright and vibrant. I can’t say definitively that it cleaned better than generic detergents, but I have no complaints in this department. Given that it cleans without harsh chemicals, I would rank this non-toxic detergent a cut above the rest for its ability to remove stains using plant based surfectants and enzymes.

Shop The Safely Laundry Edit

Safely Everyday Laundry Detergent Liquid Soap,bright 4 Pack–plant Powered,natural & Highly Concentrated-Fight Stains & Wash Away Dirt, Impurities While Preserving Colors, Gentle on Skin, 64 Fl Oz Each Fresh Clean Scent

4 Pack Bright Laundry Detergent

This stunningly light detergent is a great pick for those who want to feel happier when they small their clothes. The product description explains that it: ‘leaves your laundry smelling like it dried in a sunny field of tall wildflowers.’

Safely Everyday Laundry Detergent Liquid Soap,free & Clear 4 Pack–plant Powered,highly Concentrated-Fight Stains & Wash Away Dirt, Impurities While Preserving Colors, Gentle on Skin, 64 Fl Oz Each Fragrance Free

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Safely Everyday Laundry Detergent Liquid Soap,free & Clear 4 Pack

Some people prefer a scent-free laundry detergent, and this highly concentrated option is Safely’s proposal for the task. This cost-effective pack is a must for anyone with sensitive skin who still wants a luxury-feeling-detergent.

Safely Everyday Laundry Detergent Liquid Soap,calm 4 Pack–plant Powered,natural & Highly Concentrated-Fight Stains & Wash Away Dirt, Impurities While Preserving Colors, Gentle on Skin, 64 Fl Oz Each Relaxing

Calm 4 Pack Safely Laundry Detergent

I love the color of this bottle, and the scent is even more appealing. It features notes of lavender, coconut milk, lemon, tonka, heliotrope, rose, and vanilla for a tranquil and elevated sensory experience.


Though using Kris Jenner‘s detergent didn’t turn laundry into my favorite chore, knowing that my clothes will make me smell amazing throughout the day makes it feel more like self-care, and less like a dreaded task.

In addition to making your laundry smell better, knowing that I was using a product without toxic chemicals also helped make the experience less stressful.

A luxury detergent may not make you love laundry, but it certainly makes it more enjoyable. To me, little changes that improve everyday life are worth it every time.


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