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Home Entertainment

Truist Reduces PT on Flutter Entertainment plc (FLUT) from $280 to $260, Reiterates ‘Buy’ Rating

Story Center by Story Center
January 18, 2026
Reading Time: 3 mins read
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JMP Securities Reaffirms its Market Outperform Rating on Flutter Entertainment plc (FLUT) with a Price Objective of $345

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Flutter Entertainment plc (NYSE:FLUT) is one of the best stocks to buy right now.

Truist Reduces PT on Flutter Entertainment plc (FLUT) from $280 to $260, Reiterates ‘Buy’ Rating

On January 13, 2026, Truist reduced its price target on Flutter Entertainment plc (NYSE:FLUT) from $280 to $260, while reiterating a ‘Buy’ rating. While previewing 2026 for the U.S. gaming sector, the firm discussed the challenges from the previous year, including macroeconomic and prediction disruption fears. The firm said the recovery in the challenged Las Vegas remains uncertain.

Another recent analyst update came from Citizens on January 5, 2026, where the analyst Jordan Bender raised the firm’s price target on Flutter Entertainment plc (NYSE:FLUT) from $311 to $313 while maintaining an ‘Outperform’ rating. The firm reflected on the sector’s performance over the past two years, noting volatility driven by regulation, competition, and game outcomes. However, the firm believes sector valuations are below historical averages, creating a compelling case for upside, particularly if earnings stabilize.

Meanwhile, in November, Reuters reported that Flutter Entertainment plc (NYSE:FLUT), which owns FanDuel, stated that its adjusted EBITDA will be hit by about $320 million in fiscal 2026 and $540 million in 2027 due to the government’s plans to raise online gaming taxes. This is before the company can do anything to mitigate the impact. Management responded to British Finance Minister Rachel Reeves’ statement that the tax rate on online gaming will rise from 21% to 40%, while the sports betting rate will increase from 15% to 25%.

Flutter Entertainment plc (NYSE:FLUT) is focused on running an online betting and gaming business, operating through the following segments: UK and Ireland, Australia, International, and the U.S.

While we acknowledge the potential of FLUT as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you’re looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock.

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READ NEXT: 7 Best Rising Tech Stocks to Buy Now and 12 Best Multibagger Stocks to Buy Heading into 2026.

Disclosure: None.

‘ The preceding article may include information circulated by third parties ’

‘ Some details of this article were extracted from the following source ca.finance.yahoo.com ’

Tags: Flutter Entertainment
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