Matt McDonald and Derek Scobie want Artie, named after McDonald’s dog, to “bridge the gap between creative vision and financial reality” for many creators, including digital stars and filmmakers. McDonald, the former global head of Connected TV and Streaming at Google, will serve as CEO. Scobie, a former ad leader at YouTube, is Cco.
“At YouTube, we saw the power of democratizing distribution. Artie is about democratizing access to capital,” said McDonald. “Every creator should be able to access the resources to get their project made — on their terms.”
The company will connect creators with brands and capital partners to fund development and productions for their native platforms, eschewing traditional distributors. For filmmakers and producers, Artie represents…
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