Hellmann’s is hoping a healthy does of silliness will help its Super Bowl recipe.
The Unilever-backed mayo is a Super Bowl regular, and in the past has tapped themes such as sustainability and nostalgia in commercials featuring everyone from Kate McKinnon to Meg Ryan and Billy Crystal.
But for its sixth consecutive Big Game appearance, the condiment is betting on something a little zany: Andy Samberg portrays “Meal Diamond,” a melody-making troubadour who gets a whole deli full of people to sing the condiment’s praises, all to the strains of “Sweet Sandwich Time.”
Elle Fanning plays one of the deli customers,…
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