Rich Sparkle Holdings, a Hong-Kong based financial firm that is listed on the Nasdaq, has acquired a stake in his company, which will allow the company to have 36 months of exclusive global rights to Lame’s brand. During that time period, the company plans to capitalize on his fanbase of 160 million followers on TikTok, including the rights over his TikTok shop, live stream and short-video commerce planning and programming, brand endorsements and more.
“Khaby Lame’s fan-based commercialization could generate more than $4 billion in annual sales,” the company said in a filing, noting he has 360 million fans across all social platforms globally. His TikTok following puts him just above influencer Charli D’Amelio.
Additionally, the company plans to create an AI version of Lame that will include his face,…
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