As the sports and media world converges on the San Francisco Bay Area next month for the Super Bowl, The Hollywood Reporter has learned that the league will also be pushing to make the Big Game the center of the creator universe, with more than 160 creators across various social platforms set to film content during Super Bowl Week.
“Creators have been a core part of our fan engagement strategy for many seasons, so we’re excited to bring some of the most popular names to Super Bowl 60,” said Ian Trombetta, NFL senior VP of global influencer and content marketing. “As we work with partners like YouTube and Snapchat to bring over 160 creators to the Bay, we have the unique opportunity to give creators the key to one of the biggest cultural events in the world, empowering them to create and distribute original NFL content to young audiences all over the world.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.imdb.com ’
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