Cloudco Entertainment is expanding the Care Bears toy portfolio with a new wave of collaborations designed to broaden play patterns and formats while staying true to the brand’s core themes of caring, kindness, and emotional connection.
Building on a strong 2025, the company is partnering with toy companies, including Wow! Stuff, PMI Kids’ World, ZURU, and Ravensburger, alongside existing master toy partners such as Basic Fun!, Simba, Headstart, and Ruz.
“Care Bears continues to connect by bringing authentic emotions and caring to life through play, paired with characters that are fun, colorful, commercial, and cute,” shares Bruce Cheltenham, Global Licensing Director — Toys at Cloudco Entertainment. “Nearly 45 years on, the brand still has incredible potential and a hugely positive impact on its fans, and we’re seeing that come through clearly in the quality of ideas and the calibre of partners who want to work with us.”
The product launches reflect the brand’s continued evolution across plush, interactive toys, collectibles, and creative activities. New offerings incorporate fresh materials, electronics, and cross-IP design approaches while maintaining the Care Bears’ signature use of color, character-driven storytelling, and emotional expression.
Among the highlights is a new plush collaboration with cult-favorite brand Fuggler, which reimagines characters including Cheers Bear, Grumpy Bear, Share Bear, and Togetherness Bear through Fuggler’s distinctive aesthetic. The collection blends Care Bears iconography with unconventional design elements aimed at fans and collectors seeking bold reinterpretations.
Interactive play is expanding through a worldwide collaboration with Wow! Stuff on the Care Bears Palm Puppetronics range. Featuring Share Bear, Funshine Bear, and Grumpy Bear, the line introduces character-specific phrases, light-up belly badges, and interactive group play, including a shared Care Bear Stare activated when multiple characters are used together.
Collectibles continue to be a key growth area for the brand, with PMI Kids’ World expanding Care Bears within its Pocket Stars range across EMEA and the Americas. The lineup includes mystery box and surprise bag formats such as mini figures, capsules, plush backpacks, stampers, key chains, and Squishies, with rare items designed to drive repeat engagement.
Creative, screen-free play is also growing through a new global range from Ravensburger, including 2D puzzles, 3D character puzzles, and CreArt paint-by-number sets. The collection is designed for both kids and adult fans, offering hands-on activities that highlight classic Care Bears imagery.
With nearly 45 years of global presence, Care Bears continues to demonstrate strong multi-generational appeal and commercial momentum, supported by a growing roster of partners and an expanding range of play experiences across categories and markets.
To learn more, visit cloudcoentertainment.com and carebears.com.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source toybook.com ’
