In recent years the music industry has seen a swathe of platforms dedicated to helping artists create superfan communities, as well as optimising data capture and tailored experiences. This includes platforms like Vault, Chorus, IndyRIOT – all with their own unique attributes.
Now music marketers can add another to that list: Backstaged is a new platform that aims to help artists earn consistent monthly income by giving fans access to unreleased songs, exclusive livestreams, pre-sales and more.
Electronic duo Heliograph are one of the first artists to launch a superfan community on the platform. While pricing is not available on their website, the company promises to pair artists with a dedicated community manager to help with launch execution, content planning, group chat moderating, and guidance on community engagement.
How can artist teams use Backstaged?
Offer exclusivity. Backstaged allows artists to offer exclusive content including songs, behind-the-scenes videos and sample packs.
Connect with fans. The community chat feature gives fans the chance to learn artist news in real time, and communicate directly on the platform.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source musically.com ’
