The film has generated $7.04 million from 1,778 North American theaters, a huge start for a documentary (especially one that doesn’t involve music and isn’t about a concert). Projections fluctuated throughout the weekend, launched above pre-release projections of $3 million to $5 million. Amazon MGM spent a staggering amount of money on the film, acquiring the doc for $40 million and then shelling out $35 million on the marketing spend. Theater owners keep about half of ticket sales, which will make it difficult to justify the theatrical cost of “Melania.”
However, a deep-pocketed streamer like Amazon cares about much more than box office grosses; the studio plans to recoup some of its costs when “Melania” lands on its Prime streaming service after its theatrical run. “Melania” will…
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‘ Some details of this article were extracted from the following source www.imdb.com ’
