The opening weekend box office results are in for Melania.
Amazon MGM’s Brett Ratner-helmed documentary about Melania Trump, the First Lady of the United States, brought in $7 million from 1,778 locations in its first weekend.
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It had been projected to bring in about $3-5 million, surpassing those projections.
It’s now the highest opening for a non-music documentary in the past decade, fueled largely by older woman from Donald Trump‘s support base, per analysis via The Wrap.
The movie currently has a 10% Rotten score on Rotten Tomatoes, with a 99% audience score.
Amazon reportedly bought the movie for $40 million, then spent an estimated $35 million on promotion, including popcorn buckets and marketing on the Sphere in Las Vegas, meaning the film is a long ways away from breaking even.
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