Johnnie Walker’s timely campaign encompasses exclusive sponsorships at high-profile parties, large-scale public visual projections, and the temporary availability of the themed cocktail at select local bars. The goal is to associate the whisky with contemporary music culture and celebrity influence. The brand even hosted “a Sabrina Carpenter-inspired exclusive party at the legendary Max and Helen’s on Larchmont Boulevard.”
The Go Go Highball itself is presented as “Sabrina Carpenter’s signature Johnnie Walker Black Label serve.” The cocktail draws inspiration from the artist’s latest album.
Image Credit: Johnnie Walker
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