Big Sean and Usher linked up on “Good Morning America” to pull the curtain back on their latest investment in Detroit’s future: the Detroit Entertainment Innovation Incubator. The new space is officially set to open on Feb. 3 inside Michigan Central, marking a major milestone for both artists and the city they’re pouring into.
A $1 million investment backs the incubator and will live inside the newly launched Boys & Girls Club of Southeastern Michigan. Built with creativity and career-building in mind, the facility is designed to give young people early access to industry-level resources many never receive. The space includes a virtual production studio, a special effects lab, and a creators’ lounge, along with additional tools meant to support storytelling, media production, and entrepreneurship.
For Usher, the Detroit project builds on work he’s already done in Atlanta, where he previously opened a similar production-focused facility through the Boys & Girls Club. Speaking about expanding the vision, he said, “and I saw the opportunity for us to connect Detroit. Here was an opportunity for us to get some economic mobility for young men and women here in Detroit.”
Big Sean’s involvement is deeply personal. The Detroit native has been investing in youth-focused creative spaces for years, contributing four production studios to local Boys & Girls Club locations since 2018. This project, however, hits differently. Reflecting on the location itself, Sean shared, “What excited me about this particular project is that I used to ride past this train station that was abandoned every single day. It’s just exciting to be a part of it, and to see it come to fruition.”
The incubator is powered by a strong list of partners, including Usher’s New Look Foundation, the Sean Anderson Foundation, Ilitch Sports + Entertainment, and Emory University’s Goizueta Business School. Together, they’re aiming to combine creativity, education, and mentorship under one roof.
Ultimately, both artists hope the incubator becomes a launchpad for what’s next. As Usher put it, “Hopefully, some young entrepreneurs will come out of this incredible venture.” The project was first announced in December, and now, it’s officially becoming a reality in the heart of Detroit.
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