The Milan Cortina Winter Olympics will have special significance for Warner Bros. Discovery. Not only is the entertainment conglomerate the games’ official broadcaster in Europe, but HBO Max is the flagship streaming hub of the Feb. 6-22 snow and ice sports extravaganza just as its rollout in the region completes.
Warner Bros. Discovery, which owns the Eurosport network, will be airing 865 hours of live Olympics games spread out over 15 venues. Their coverage includes 116 medal-worthy events in 16 sports, some of which, like ski mountaineering, will be making their Olympic debut.
During the lead-up to the Feb. 6 opening ceremony — which will feature Mariah Carey singing in Italian,…
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