Wegovy, a weight-loss drug that helps people slim down, is bulking up for its first appearance in the Super Bowl.
Novo Nordisk, the drug’s manufacturer, purchased enough ad time from NBC to run a 90-second commercial in the third quarter of the game, expected to air Sunday, February 8. What’s more, the company has enlisted a broad team of famous faces — Kenan Thompson, DJ Khaled, Danielle Brooks, Ana Gasteyer, John C. Reilly and Danny Trejo — in a bid to appeal to many different viewers likely to be among the tens of millions watching the Big Game.
“We chose to…
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