NBC to Unveil New 100th Anniversary Branding Spots and Tagline During Super Bowl and Winter Olympics This Weekend (Exclusive)

NBC’s 2026 celebration of its first hundred years kicks off this weekend with a new “NBC100” tagline and promo spots that will launch during the Winter Olympics opening ceremony and the Super Bowl.

“This is an anniversary for all of us,” NBCUniversal chief marketing office Jenny Storms says of the Peacock network’s 100th anniversary tagline, “A Century Together.” “This is an anniversary for everyone that enjoys and watches NBC. We are celebrating them and us together.”

Here’s the “Kinetic” spot that will premiere Friday night during the Olympics opening ceremony:

And this is the “In My Life” promo…