City music venue unveils new hospitality space

Music venue, Leeds first direct bank arena, has partnered with hospitality design specialist Design Tonic to create a new party-style space called “The Deck”.

It features a bar, dancefloor and stage views. The Deck made its exclusive debut to VIP guests at the sold-out Jason Derulo show on 6 February.

It has created to allow gig-goers to enjoy the show however they choose, with the option to relax, socialise, drink, or hit the dance floor with friends.

The 500 sq ft space will be available to book as an exclusive private hire option.

Design Tonic co-founder, Amanda Cook, said: “First direct bank arena is one of the most important live entertainment venues in the region and a huge part of Leeds’ cultural identity so to be partnering with it on this first-of-a-kind project is incredibly exciting for us.

“This new hospitality space is all about giving guests the chance to drink, socialise and dance in a more premium environment putting them right at the heart of the venue’s electric atmosphere.”

first direct bank arena, head of premium sales, Lisa Turton, added:  We’re always looking for ways to raise the bar and deliver best-in-class hospitality for our guests, and this new unique experience is a significant investment in that commitment.

“Working with Design Tonic has allowed us to reimagine what a superior night out at the arena can look like, creating a space that enhances the overall guest experience while complementing the world-class live entertainment we host on stage. We are hugely excited to share it with our guests.”