First, is the Animation Days initiative, which was introduced this year. “We wanted to support the independent animation industry, since it’s a difficult context for them. Animation is a genre in which Europe really truly excels, and Germany is a very strong exporter of animation fare,” she says.
“The export numbers are really high for family entertainment, which you don’t see in festivals, but it’s a very dynamic industry with a high-end expertise and world-class production facilities. And we have a lot of sales companies in the market who sell independent animation, and we want to support them by giving this a broader appeal, and I think animation needs to be highlighted in this difficult context, in a market like ours.
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