M+C Saatchi Sport & Entertainment was named agency
partner for gaming brand Betway after a competitive pitch.
The agency’s remit is a global sponsorship campaign for Betway that envelopes advertising, communications, sponsorship activation,
content creation and fan engagement.
Betway’s global sponsorships include Arsenal FC, Atlassian Williams F1, Manchester City and the Springboks.
Ross Watson, managing partner, M+C
Saatchi Sport & Entertainment, said the focus is to “build work that drives impact — not just impressions — and elevates Betway’s presence across sport and entertainment
platforms.” M+C’s experience in this arena includes work for Formula One, The LEGO Group, Barilla, Heineken and Oracle Red Bull Racing.
The agency’s clients include Absolut,
Ballantine’s, Barclays, Kia and Coca-Cola. It has offices in London, Amsterdam, Berlin, Sydney, New York and Johannesburg. M+C Saatchi Sport & Entertainment is part of the M+C Saatchi
Group.
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