AMC Theatres to Reserve Best Seats for Premium Loyalty Program Members

If you’re a member of AMC’s paid subscription loyalty programs, you’ll soon get another perk: the opportunity to reserve the best seats in the movie theater before anyone else.

On the theater chain’s earnings call on Tuesday, CEO Adam Aron said that later this year, AMC will add a new perk for its A-List and Premiere Stubs members as they will get priority access to seats that the chain will “block and reserve” for them.

This perk will come at no additional charge and will join other perks for Premiere and A-List members, most notably the ability to watch four movies per week in any format for A-List members.