Netflix’s Diego Ávalos Pitches Accessibility and Flexibility to Emerging Spanish Talent at Málaga

Netflix’s Diego Ávalos used a Málaga Talent appearance on Tuesday not only to explain how the streamer sources, develops and finances projects in Spain, but also to send a broader message to the local business: Netflix wants to be seen as accessible, flexible and closely connected to the creative community it hopes to work with.

Speaking to a packed room at the Unia Puerto venue in conversation with Silvia Iturbe,an executive at Mafiz, the Málaga Festival Industry Zone, Ávalos, Netflix VP of Content for Spain, Portugal and Turkey, offered a public snapshot of the company’s Spanish commissioning ratinonale: Multiple entry points for projects, varied deal structures and a strategy driven less by algorithm than by audience connection.

What gave the session its edge, however, was the way Ávalos handled the room. Relaxed and articulate, he moved between broad strategy and the practical mechanics of development. For a room full of emerging creators,…