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Disney has officially sold out ad inventory for Sunday’s 98th Oscars telecast, the company announced on Thursday. Ad rates grew by double-digits compared to last year, with a 30-second spot at the show going for north of $2 million.

The ceremony will have 18 returning sponsors and 24 new sponsors. Proud sponsors for this year’s ceremony include Rolex, who returns for its ninth year, and Burger King, which joins the category for the first time. Additional advertisers include Disney Cruise Line, Dunkin’, Eli Lilly and Company, Eucerin, Intuit TurboTax, L’Oreal, McDonald’s, Microsoft, Miebo, Paris Baguette, Peacock, Starbucks, State Farm, Toyota and Verizon.