‘Buffy’ reboot dead at Hulu: Fans disappointed, hopeful for revival

Hulu the “Buffy” reboot slayer?

The Disney-owned streaming platform has pulled the plug on its much-anticipated “Buffy the Vampire” revival, a year after star Sarah Michelle Gellar confirmed the series was officially in the works. A “really sad” Gellar delivered news of the pre-debut cancellation to fans in a brief Instagram video shared Saturday. She was set to executive produce the series, tentatively titled “Buffy: New Sunnydale,” with Oscar-winning filmmaker Chloé Zhao set to direct.

“I never thought I would find myself back in Buffy’s stylish yet affordable boots and thanks to Chloé I was reminded [of] how much I love her and how much she means not only to me but to all of you,” Gellar said. “This doesn’t change any of that.”

She added: “I promise if the apocalypse actually comes you can still beep me.”

Gellar’s bittersweet announcement prompted Los Angeles resident Bren O’Brien to organize a rally on Monday outside Hulu’s headquarters in Santa Monica. O’Brien, a lifelong “Buffy” fan, displayed several posters urging the streamer to reconsider its decision along the sidewalk. One bright red poster read “Bring Buffy Back!!” scrawled in black ink. Another, bearing Gellar’s likeness, asserted, “Canceling Buffy Isn’t smart, the world needs a hero!”

“I’m really sad. This was a moment that I’ve been waiting decades for,” O’Brien said.

Hulu officially began production on the “Buffy” sequel series after years of careful consideration by Gellar. Last year, the cast for the pilot was assembled while Gellar vowed , “We will only make this show if we can do it right.”

The “Buffy” star did not share additional details about the cancellation in her weekend post, but Zhao said at the 2026 Academy Awards red carpet that she was “not surprised” by Hulu’s decision.

“I had an incredible, incredible time with Sarah, with all the cast and crew doing this. We, first and foremost, see ourselves as the guardians of the original show,” the “Hamnet” filmmaker told Variety on Sunday. “Our priority for Sarah and for us has always been to be truthful to the show, to be truthful to our fans. So, things happen for a reason, and we keep our hearts open and we welcome the mystery.”

Actor Ryan Kiera Armstrong, who was set to lead the show as a supernatural slayer opposite Gellar, lamented the cancellation on Instagram. “Your slayer,” she captioned a photo of herself in costume.

“Buffy” premiered in 1997 and aired on the WB until 2001 when it moved to UPN. Though the series ended in 2003 , it spawned the spinoff series “Angel” which aired from 1999 to 2004 on the WB. Other prospective “Buffy” revivals, however, reportedly struggled to make it past development. Additionally, several actors in recent years have accused “Buffy” creator Joss Whedon of misconduct.

After Gellar broke the cancellation news, “Buffy” fans reacted online, with many of them slamming Hulu for its “terrible decision.” A representative for Hulu did not immediately respond to a request for comment on Monday.

O’Brien, among the disappointed fans, said he began posting about the cancellation online, creating posters and promoting his rally. He said he was surprised by Hulu’s decision because “Buffy” is “such a valuable IP to have,” considering its generations of fans.

“It’s just a no-brainer,” he added.

Erin McClory, a fellow “Buffy” fan, joined O’Brien outside of Hulu’s headquarters and held a poster depicting a wooden stake through a broken heart. She said she hopes rallying around the slain “Buffy” series can help persuade Hulu to reconsider its decision or prompt another network to pick up the show.

“It seems crazy for them to not even give it a chance,” she said.

Though both O’Brien and McClory say they’re eager for new “Buffy” material down the line, their support for the show remains steadfast.

“We’ll just keep doing what we’ve been doing and keep sharing Buffy edits [on social media],” O’Brien said, then sighed. “I want new content.”