Labubu, the snaggle-toothed creature that has charmed fans around the world, is getting its close-up.
Pop Mart and Sony Pictures Entertainment announced Thursday that a feature film based on the wildly popular character is in early development. The project will combine live action and computer-generated imagery as the Chinese toy company looks to grow Labubu beyond collectibles into a global entertainment brand.
Director Paul King, known for “Paddington,” “Paddington 2” and “Wonka,” is attached to direct and produce. He will co-write the screenplay with Steven Levenson, whose credits include “Dear Evan Hansen.” Labubu creator Kasing Lung will serve as an executive producer.
The character first appeared in Lung’s 2015 picture book series “The Monsters Trilogy” and has since become a viral sensation, helping fuel rapid growth for Pop Mart. The company’s shares have surged over the past year as demand for its designer toys has climbed worldwide.
Pop Mart has said it aims to build a franchise model similar to major entertainment companies, expanding its intellectual property into film, merchandise and themed experiences. The Labubu movie represents a major step in that strategy.
The company is also marking the 10th anniversary of “The Monsters” with a global tour, with its latest stop in Paris.
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