Meghan’s As Ever was meant to be her safest new start but one sudden shakeup has turned it into a private test of pride and survival.

Meghan’s stock allegedly wasn’t selling as robustly as previously believed (Image: Netflix)
- Prince Harry and Meghan Markle face mounting pressure as their relationship with Netflix deteriorates amid claims their partnership is “done”.
- Variety reported that entertainment executives were left “blindsided” by the couple’s actions, including their explosive Oprah interview. The Sussexes have vehemently denied these allegations.
- Netflix has severed ties with Meghan’s lifestyle brand As Ever, which launched in April 2025 with products including jam, candles, and tea. Reports suggest the streaming giant was “sitting on a surplus of As Ever products, including tea and baking mixes, totaling more than $10 million in value”.
- Page Six claimed Netflix offices were inundated with unsold jam jars, with sources alleging “They’re literally just giving it away to employees.” However, an Archewell spokesperson dismissed this as standard studio practice.
- Netflix chief content officer Bela Bajaria insisted the company maintains a relationship with the Sussexes, stating: “We still have a relationship with them. We have movies in development with them.”
- Despite their scaled-back Netflix deal, questions remain about Harry and Meghan’s commercial future following the failure of recent projects including “With Love, Meghan” which will not return for a third series.
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