Nippon TV casts Junichi Okada to Host Nippon TV’s Version of THE FLOOR
Asia’s Debut of “THE FLOOR”
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Nippon TV announces the Japanese adaptation of THE FLOOR, the hit global quiz battle format from Talpa Studios, the content powerhouse founded by John de Mol. As the format continues its global rise, now spanning over 30 territories across Europe, the US, South America, the Middle East and Australia, Nippon TV’s version marks its first step into Asia. THE FLOOR will air in prime time as a three-hour special on March 28 on Nippon TV and its network stations throughout Japan.
In this high‑stakes Japanese version, all contestants are well‑known celebrities, making Japan’s edition the only adaptation featuring a fully all‑celebrity cast. A total of 32 celebrity players will stand on a massive LED floor divided into 32 tiles, competing in one‑on‑one visual quiz duels to conquer territory and ultimately claim the grand prize of 10 million yen. Each duel centers on the contestants’ chosen specialty categories, delivering an intense, highly visual, and play‑along‑friendly experience.
The show will be hosted by award-winning actor Junichi Okada, marking his first time as a host on a quiz show. Known globally for his rising international profile following the Netflix hit drama series IXAGAMI, Okada brings a symbolic presence to guide the uncompromising “do‑or‑die” battles that define the format.
Quote from Junichi Okada
“As an actor I never imagined that I would have the honor of becoming the host of a global quiz show, so Nippon TV’s opportunity truly surprised me, for most of my recent work on TV had been tied to my own interests—martial arts, history, and other programs related to my drama or film projects.
What drew me in was the absolute seriousness of the one‑on‑one battles and the ‘no second chances’ atmosphere. The energy on Nippon TV’s set was incredible and watching the contestants face off with such intensity—while still enjoying themselves—was immensely inspiring and I am confident that viewers will feel the same excitement.”
Quote from Megumi Hisamichi, Senior Manager, Programming & Platform Strategy, Nippon TV
“I decided to greenlight THE FLOOR on Nippon TV because of its core strengths: a simple, universally engaging concept where players “just look at the image and answer,” making it enjoyable for all ages from children to adults, and the compelling progression that keeps viewers on the edge of their seats wondering who will conquer the floor and claim victory.
Across all international versions, I believe the MC emcee of THE FLOOR is more than just a host; they are the symbolic heart core that defines the entire atmosphere of the the floor. We chose Junichi Okada for this role because of his innate ability as a “Game Master”—alternating between building palpable tension across the floor and offering warm support to the challengers. We are confident he is the perfect fit to elevate the brand of the Japanese edition of THE FLOOR.”
Sebastian van Barneveld, Director Global Distribution at Talpa Studios: “Japan is one of Asia’s most distinctive markets, with a strong heritage of original entertainment, making it a real milestone for THE FLOOR to launch here. The format’s simple, visual and play-along, do-or-die gameplay travels effortlessly across cultures, and the all-celebrity Japanese version once again highlights its flexibility. We’re proud to partner with Nippon TV and look forward to seeing how Japanese audiences embrace the show.”
About Nippon TV
Nippon TV is Japan’s leading multiplatform entertainment powerhouse, as well as owner of streaming giant Hulu in Japan. Nearly 90% of its content IP is fully owned by Nippon TV and the company has been active in bringing its content to the international market in the form of anime, ready-made programs, formats, and through co-production partnerships. The company has also recently announced Gyokuro Studio, an in-house production arm and Nippon TV LA Business Office as the global co-development and sales headquarters, both dedicated to unscripted formats.
Nippon TV website⼁LinkedIn ⼁Nippon TV LA Business Office ⼁Gyokuro Studio
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.ntv.co.jp ’
