Apple TV offers creepy-funny first look at Emmy-contending horror-comedy series ‘Widow’s Bay’

Something spooky is happening in Widow’s Bay — or not, according to Matthew Rhys’ character in the first teaser trailer for the upcoming Apple TV horror-comedy series Widow’s Bay.

The first-look just dropped ahead of the premiere later this month. With a cast that’s populated by Emmy winners and nominees and some serious behind-the-scenes talent, Widow’s Bay is one to keep an eye on, so here’s everything you need to know.

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The Trailer

The Plot

Rhys plays Tom Loftis, mayor of the titular island hamlet, located 40 miles off the coast of New England. The politician is desperate to revitalize the remote town by bringing tourists in, but the locals and their belief that the island is cursed stand in the way of that.

The Cast

In addition to Rhys, returning to television after last year’s The Beast in Me, Widow’s Bay features Office Space alum and Barry Emmy nominee Stephen Root and winner in Comedy Supporting Actor for Somebody Somewhere, Jeff Hiller.

The Creative Team

Widow’s Bay was created by writer-producer Katie Dippold, previous a writer for Parks and Recreation who has also worked on films such as The Heat, Ghostbusters, and the most recent Haunted Mansion from Disney. And directing is Hiro Murai, who helmed all of Station Eleven and won an Emmy for producing The Bear.

The Premiere Date

Widow’s Bay will debut on Apple TV on April 29.

The Awards Chances

With The Studio not returning in time for Emmys consideration, Apple has an opportunity to liven up the Comedy categories with some new blood. While its Shrinking is already poised to be a serious contender, the Emmy-vetted talent in front of and behind the camera on Widow’s Bay could add to an already-strong stable.

Emmy Awards Nominations 2026

Comedy Series Comedy Actress Comedy Actor Comedy Supporting Actress Comedy Supporting Actor Drama Series Drama Actress Drama Actor Drama Supporting Actress Drama Supporting Actor Limited Series Movie Movie/Limited Actress Movie/Limited Actor Movie/Limited Supporting Actress Movie/Limited Supporting Actor

Contender

Odds

1.

Only Murders in the Building

97.0%

2.

Shrinking

95.6%

3.

Abbott Elementary

95.1%

4.

Hacks

95.1%

5.

The Bear

85.9%

6.

The Comeback

81.7%

7.

Nobody Wants This

73.6%

8.

The Chair Company

36.0%

9.

Margo’s Got Money Troubles

30.2%

10.

Palm Royale

19.0%

11.

Jury Duty Presents: Company Retreat

17.8%

12.

Rooster

12.0%

13.

Wednesday

9.8%

14.

The Lowdown

2.3%

15.

Wonder Man

2.3%

16.

I Love L.A.

1.8%

17.

Ghosts

1.4%

18.

Peacemaker

1.4%

19.

Scrubs

1.2%

20.

The Fall and Rise of Reggie Dinkins

0.9%

21.

Big Mistakes

0.9%

22.

The Paper

0.7%

23.

Gen V

0.7%

24.

The Four Seasons

0.7%

25.

Platonic

0.5%

26.

Poker Face

0.5%

27.

Malcolm in the Middle: Life’s Still Unfair

0.5%

28.

Ted

0.4%

29.

Widow’s Bay

0.4%

30.

Spider-Noir

0.4%

31.

Running Point

0.2%

32.

Overcompensating

0.2%

33.

Murderbot

0.2%

34.

Loot

0.2%

35.

American Classic

0.2%

36.

Happy’s Place

0.2%

37.

English Teacher

0.2%

38.

Elsbeth

0.2%

39.

All’s Fair

—

40.

Deli Boys

—

41.

And Just Like That

—

42.

Boots

—

43.

The ‘Burbs

—

44.

Sunny Nights

—

45.

Chad Powers

—

46.

DMV

—

47.

Emily in Paris

—

48.

Twisted Metal

—

49.

Tulsa King

—

50.

Too Much

—

51.

Stick

—

52.

St. Denis Medical

—

53.

Leanne

—

54.

Shifting Gears

—

55.

A Man on the Inside

—

See All Predictions

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