Meta recently unveiled a suite of updates including new Reels ad placement options, improved creator partnership discovery, and new AI creative tools.
Reels trending ads – which enable ad placement alongside popular Reels content – are now bookable around major events like Fashion Week or F1. The tech company is also adding new trending content categories like TV & Movies, Travel, Business and Finance & Investments.
Meta is also adding enhanced discovery tools for its Creator Marketplace, and more parameters to its audience filtering tools to help marketers find relevant creators among the 1.5m discoverable creators.
How to level up with the new Meta updates?
Align track promotions. Consider leveraging the new Reels trending ads opportunities to align track promotions, focusing on specific genre and aesthetic categories.
Filter for creator fit. You can find new collab opportunities with influencers on Creator Marketplace whose audiences fit with your artist’s, using the new search filters.
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‘ Some details of this article were extracted from the following source musically.com ’
