YRF Entertainment, the streaming arm of Yash Raj Films, has appointed content strategist Saugata Mukherjee as head of content. YRF Entertainment has onboarded Mukherjee for films and series. He will report directly to YRF’s CEO Akshaye Widhani.
YRF’s CEO Akshaye Widhani says, “I’m delighted to welcome a creative thought leader who has consistently pushed boundaries of how the audience engages with content and has been at the forefront of transformative shifts for over two decades. At a moment when streaming is reshaping the local and global entertainment landscape, Saugata’s creative instincts and strategic clarity makes him uniquely suited for our next chapter at YRF Entertainment. As a company, we believe in championing India to the world and that great stories transcend geographies. With Saugata’s insight, we’re hopeful to deepen our connection with audiences worldwide while continuing to invest in bold & unique local content and talent.”
Yogendra Mogre continues to be the executive producer on shows and will head production at YRF Entertainment. He will work closely with Mukherjee and Akshaye to build out the next slate of content offerings.
Mukherjee recently served as head of content and executive vice president at SonyLIV, where he led the platform’s content strategy, commissioning and original programming across genres and languages. Prior to SonyLIV, he led the India market entry for HBO Max and was a founding member of the leadership team that built Hotstar (now JioHotstar) into one of the world’s largest streaming platforms by subscriber scale.
His experience spans platform launches, digital transformation, content monetisation strategy and building high-performance creative teams in rapidly evolving media ecosystems.
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