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Bad Brgr, co-owned by Recycled Percussion founder, coming to Rochester

Story Center by Story Center
April 6, 2026
Reading Time: 4 mins read
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Bad Brgr, co-owned by Recycled Percussion founder, coming to Rochester

ROCHESTER — Bad Brgr is coming to Rochester with its ownership team featuring Justin Spencer, who is a founder of New Hampshire-based “junk rock” band Recycled Percussion.

Bad Brgr is taking over the former New England Pizza and Roast Beef space at 195 Wakefield St. in the Lilac Plaza, which is being redeveloped and rebranded as The Fisher Marketplace. The opening date is tentatively Saturday, April 18.

Bad Brgr spokesperson Missy Aupperle said it will be the eatery’s third location, the first two being in Manchester on Elm Street (nearly two years ago) and at the Mall of New Hampshire, which opened in November.

Recycled Percussion’s message is kindness and acceptance, also promoted at the Chaos and Kindness stores at the Mall of New Hampshire and in Laconia.

“We think this mission is very cool and fun,” Aupperle said. “We are bringing the best smashburgers on earth, in an atmosphere that is very welcoming. Like all of Justin’s projects, Bad Brgr is an experience. We welcome all with open arms. We feel we are creating a community through food, one where people want to hang out and where they always feel comfortable.”

“The Bad Brgr locations are the next step for Justin and his partners,” said Aupperle. The other three partners are Timothy James Everett, Ed Baroody, and Ian Tufts (also the chef).

A fourth Bad Brgr will open in June at the Pheasant Lane Mall in Nashua, she said.

What’s on the menu at Bad Brgr?

Aupperle, whose job title is “head of making bad things better,” said Tufts, the chef, creates specialty burgers with double patties.

“We have special sauce and even use Cheese Whiz at times. We have a summer salad smashburger that is cucumber and tomato-based,” she said.

She also mentioned a chicken sandwich, a foot-long hot dog, sliders, and more salads.

“It is a limited menu, tight and clean,” she said. “We have offerings for kids, little burgers and nuggets. We offer french fries, potato tots and sweet potato waffle fries.”

A milk slush is Bad Brgr’s take on a shake. Aupperle said it is a milk-and-ice base with add-in options like Fruity Pebbles and Cinnamon Toast Crunch cereals.

“The Manchester location has a full bar,” she said. “Here (in Rochester), we will have specialty drinks, in cans, for adults.”

More than food at Bad Brgr in Rochester

Aupperle said the Rochester location will include a candy wall.

“We are setting up a power bank young people can use to charge their phones,” she said. “Being across the street from Spaulding High School, we want to encourage teens to be here. We will have Skee-Ball and video games.”

Aupperle said they want to encourage and foster musical talent, too.

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“On weekends, we will have a stage for live entertainment,” Aupperle said. “We plan live entertainment, and we really want to give up-and-coming artists a place to play, to perform. There are not a lot of places accessible to new musicians. We want to be that place and increase the local music market. We are building a patio adjacent to the restaurant for people to sit outside, have food, and listen to music.”

‘ The preceding article may include information circulated by third parties ’

‘ Some details of this article were extracted from the following source www.fosters.com ’

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