Beyoncé Knowles-Carter celebrated the launch of her new Cécred styling collection with a star-studded hair show.
Photos from the all-white event surfaced on social media Wednesday, April 8, showcasing a vibrant showcase filled with dancers, hairstylists, live demonstrations, and an appearance by the Grammy-winning singer. The night spotlighted the new six-product line designed specifically for styling.
Beyoncé donned an off-white skirt with a matching blazer as she posed and took photos with fans throughout the event.
Parkwood Entertainment-signed singer Chloe Bailey, Houston-bred rapper Monaleo, and Olympic gymnast Jordan Chiles were all among the participants attending the event.
Originally released March 19, the styling collection is the latest drop from Beyoncé’s hair care line. It includes six new products that protect against 450-degree heat and humidity, products especially crafted for “healthy, high performance styling,” according to the Cécred brand.
The styling line includes a thermal shield mist, heat-activated silk glaze, volumizing mousse, hold spray, wrap and set foam as well as a strong hold gel.
Prior to its release, Beyoncé revealed that she has already put the products to the the ultimate test on her Cowboy Carter and Rodeo Chitlin’ Circuit Tour in an interview with WWD.
In August 2025, Cécred released a new Protection Collection line, designed to tackle the challenges of wearing protective hairstyles and extensions. Shortly after, all five new products were available at Ulta Beauty stores.
Cécred first launched in February 2024 with products for all hair types and textures. Beyoncé first teased the business venture in May 2023 in an Instagram post about growing up in her mom’s hair salon.
“I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls,” she wrote. “I watched her heal and be of service to so many women. Having learned so much on my hair journey, I’ve always dreamed of carrying on her legacy.”
Follow Caché McClay, the USA TODAY Network’s Beyoncé reporter, on Instagram, TikTok and X as @cachemcclay
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