Inside Kim Kardashian’s ‘highly strategic’ romance with Lewis Hamilton as fans call out PR stunt

EXCLUSIVE: Kim Kardashian and Lewis Hamilton appear to have grown close to one another in recent months, and now a PR expert has weighed in on the likelihood that their romance is fake

As more and more images of Kim Kardashian and her new beau Lewis Hamilton looking cozy emerge, fans are slamming the couple and even accusing their romance of being a ‘PR stunt.’

Recently, Kardashian, 45, and Hamilton, 41, have been spotted sharing romantic surf outings on the Malibu beach by day and enjoying two-hour dinners at Nobu by night. Rumors of the reality star and Formula One racer being an item have been flying for months, and their recent outings serve as confirmation of their relationship.

But as more and more fans accuse the relationship of being a PR stunt, a public relations expert is weighing in on the A-list duo, who seem to be having a coastal staycation. This comes just after a body language expert claimed Kardashian’s romance with Lewis Hamilton ‘lacks sizzle.’

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Mike Fahey, founder of Fahey Communications, told The Mirror US that he believes “the Kardashians do not need any PR relationships.”

“This is exactly what a modern celebrity relationship looks like. It’s high-profile, high-control, and highly strategic. That doesn’t mean it’s fake,” he said.

Fahey also discussed the speculation that Kris Jenner is behind the potential ‘stunt,’ as she’s been close friends with Hamilton for years, even once saying in 2015 that she hopes for him to become a son-in-law.

Fahey said, “I would not be surprised if she sees alignment between two global brands; she lets the narrative build itself. Look at how she’s used other relationships in her family as the blueprint.”

Considering that Kardashian’s dating life is a widely discussed topic, Fahey added, “Kim’s relationships are chapters, not conclusions. Whether it lasts or not, it keeps her exactly where she wants to be, at the center of the conversation.

“Whether this is real, strategic, or both, they’re winning simply by keeping people guessing,” the expert added.

Fans continue to speculate that the coupling isn’t genuine. One person wrote on Instagram, “This is a showmance, me thinks.” “Staged pics paid for by none other than Kris Jenner,” someone else said, with a third adding, “Who paid to take these pics? LOL.”

“These photos look so staged!” another accused. “I don’t believe for one second that this is a real relationship. It’s an agreement,” yet another added.

One more said, “I am wondering if this is real or just PR for both off them, for me its set up pictures..like for a commercial…look here we are…never went on a beach being like this..”

When did Kim Kardashian start dating Lewis Hamilton?

Kardashian and Hamilton began dating sometime in early 2026, with rumors making waves in February after a reported ‘romantic meetup’ in Paris.

The pair made their relationship Instagram official on April 6, 2026, while they were traveling together in Tokyo.

Has Lewis Hamilton been married?

Hamilton has not previously been married. The athlete is a seven-time F1 world champion, and has remained single to prioritize his racing career.

He has previously disclosed that he consciously chose to sacrifice getting married and starting a family to focus entirely on his goals of winning the championships.

His most notable long-term relationship was with Pussycat Doll Nicole Scherzinger before the couple split in 2015.

Did Lewis Hamilton date Kendall Jenner?

Hamilton and Kardashian’s younger sister, Kendall Jenner, 30, did not officially date.

While they sparked romance rumors back in 2015 after being spotted together at the Monaco Grand Prix, Hamilton told fans that they were just friends. Despite fan social media speculation over the years, their friendship has remained platonic.