Webtoon Entertainment and Genies, an AI avatar technology company, are partnering to bring new character-driven chat and digital experiences to the company’s platforms. The collaboration will allow participating creators to extend characters into 3D, interactive formats through tools integrated into Webtoon’s English platform.
A curated group of creator-approved titles, including “The Greatest Estate Developer” and “The Knight Only Lives Today,” will kick off the partnership, and the initial rollout will allow users to interact with their favorite characters, unlock collectible items and access “expanded creator-developed backstories via chat,” per the companies.
Powered by Genies’ AI tools, creators can work directly with the company and the platform to customize the avatars to uniquely reflect their artistic style and personality. The companies will also introduce interactive collectibles digitally to allow for more immersive fan opportunities.
“Creators are the foundation of everything we do at Webtoon,” Webtoon Entertainment president Yongsoo Kim said. “This partnership introduces new ways to extend their worlds beyond the page. For fans, it transforms how they experience the stories they love, with immersive new digital experiences that offer more of their favorite worlds and characters. Our approach is deliberately creator-first: participation is opt-in, and every character experience is built to reflect the integrity of the original work.”
“Webtoon has built one of the most creator-driven communities in digital entertainment, where artists and storytellers shape worlds that fans deeply connect with,” Genies CEO and founder Akash Nigam said. “We’re excited to collaborate on tools that help Webtoon creators expand how fans experience their stories, turning characters they love into interactive digital experiences while preserving creative authenticity.”
Variety previously reported that Genies had partnered with Sanrio to launch personalized digital experiences for fans.
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