Recently, Xingji Interactive, a digital technology and entertainment company, completed an angel round of financing worth tens of millions of yuan. The investors in this round include CP Group, Beijing Darong Culture Media, Yumu Intelligence, and Maimai Technology, among others. 36Kr learned that this financing will be mainly used for the company’s personnel expansion, production capacity improvement, and platform construction.
Xingji Interactive was founded in 2025, with AI as its core driving force, and focuses on the development and operation of high – quality IPs. Specifically, the company’s business includes the development and operation of new and old IPs, the production and overseas expansion of comic dramas, the incubation of original children’s animations, and the creation of digital human IPs and virtual idols.
The company’s founder, Zhang Wenguang, is a serial entrepreneur. He was once a co – founder of Er Geng and a senior vice – president of Weimeng Media, accumulating rich experience in the field of brand communication.
Cao Baisong, the CEO of Beijing Darong Culture Media, an investor, evaluated Zhang Wenguang and Xingji Interactive in this way: “There are many companies growing wildly in the AI content track. Their logic is to produce content in batches and bet on a hit. However, Zhang Wenguang and Xingji Interactive are different. They are seriously creating content and trying to extend the life cycle of good content as much as possible instead of consuming it.”
A group photo of the founder (the eighth from the left) of Xingji Interactive, employees, and investors
In 2025, Xingji Interactive had achieved revenues of over one million yuan. This year, it is expected that the revenue scale will reach tens of millions of yuan and the company will achieve profitability.
Currently, the business related to digital human IPs contributes to the company’s basic revenue, accounting for nearly 50% of the total revenue. Meanwhile, Xingji Interactive is expanding its team. It is expected that the number of employees will double by the end of the year, reaching about 120 people, mainly to increase the production capacity of AI – simulated human dramas, which is the company’s key business this year.
In the process of recruiting talents, Zhang Wenguang emphasizes the need for compound talents who understand both technology and aesthetics. “Just as only those who understand acting can train AI with good acting skills.”
This is closely related to Xingji Interactive’s development strategy. The AI – simulated human dramas the company is currently producing are more like traditional long – form dramas rather than AI short dramas. While ensuring high – quality content, Zhang Wenguang also hopes to create content that can be regarded as IPs in the era of AI film and television.
In the currently popular AI comic drama track, many hit contents have difficulty in generating long – tail traffic and forming IPs. Zhang Wenguang hopes to break through this limitation.
“This is a question I’ve been thinking about since the day I founded this company. I don’t want people to see Xingji Interactive as a company that uses AI to produce content in batches. Instead, I hope the industry can regard it as a company that uses AI to develop and operate IPs.” Zhang Wenguang told 36Kr. The essential difference between the two is that the former uses the low – threshold and high – efficiency of AI to win by quantity, while the latter can extend the life cycle of good content and realize the precipitation of content assets.
In addition to producing AI – native content, Xingji Interactive has started to participate in the production of theater – released content.
On March 28, the theater – released movie “The Sting of Honey”, supported by Xingji Interactive’s core AI technology, was released in theaters across the country. This is the first time that AI technology has been applied in a theater – released movie with a “Dragon Mark”, proving the feasibility of applying AI in theater – level projects.
In the AI comic drama track, the trend of high – quality content has become an industry consensus. Many startup teams in the track have similar goals to Xingji Interactive. Regarding this, Zhang Wenguang said that the company’s core competitiveness lies in the accumulation of IP copyrights and a professional team.
The advantage of IP copyrights mainly comes from the investors. Darong Media has accumulated nearly a thousand film and television IPs, and the relevant copyrights have been opened to Xingji Interactive. This is also the main reason why Xingji Interactive chose to cooperate with Darong Media.
In addition to Zhang Wenguang, the core members of Xingji Interactive also include professional talents from the traditional animation industry and technical personnel who have participated in the R & D of domestic leading video – generation large models.
The company also has technological accumulation. The Xingji Phoenix AI tool is a full – stack generative AI workflow platform that covers the intelligent generation from scripts and storyboards to finished films. However, beyond technology, Zhang Wenguang believes more in the power of IPs and content.
“I believe that the AI era can also be the era of liberal arts students. The emergence of large models such as Seedance 2.0 has put everyone on the same technological starting line. At this time, those who understand aesthetics better can win.” Zhang Wenguang, who also has a liberal arts background, said so.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source eu.36kr.com ’
