North West shows off new piercings in dark new music video

North West is continuing to carve out her own bold style lane, this time unveiling a striking new look in a music video.

The 12-year-old, who is the daughter of Kim Kardashian and Kanye West, appears in the video for her track “#n0rth4evr” wearing faux piercings placed under and around her eyes. The look is paired with heavy, dramatic makeup that adds to the edgy aesthetic.

Her outfit leans fully into a punk-inspired vibe. She’s seen in fingerless black and white striped gloves, stacked metal spike bracelets, a spiked skirt, and high-top combat boots. North completes the ensemble with an extra-long embellished manicure, a bright blue wig, and a black headband featuring a chain and heart detail.

At one moment in the video, she appears to have blackened her teeth again, adding to the overall eerie tone. The visuals lean into gothic imagery, with elements like a spider, crosses, and dim, shadowy lighting throughout.

Viewers had a wide range of reactions in the comments. Some praised her confidence and style, with one person writing, “Young Emo Icon 🥹🩵🤘🏽,” while another said, “this the coolest kid ever bro 😭.” A third added, “1 of the hardest upcoming artists fr.”

Others, however, pointed out her age and encouraged people to keep that in mind, with some reminding fans to “remember this girl is 12 years old.”

North’s fashion choices have sparked conversation before. She already owns an eye-catching collection of grills, including a 14K gold set she showed off earlier this month. Back in January, she also drew criticism after wearing a nose-bridge accessory.

Her parents have taken different approaches to her self-expression. Kanye has been vocal about his concerns regarding her presence on social media, while Kim has publicly supported her daughter’s creativity. Speaking on the Call Her Daddy in October, Kardashian said, “She does listen to me, but in other areas, I’m like, ‘Babe, if you want blue hair, it is what it is.’ You know, it makes her so happy.”

She added, “I would never take that creativity away from her.”

In the same interview, Kim reflected on parenting in the spotlight, explaining, “As a mom, you’re kind of learning at the same time.” She also spoke warmly about North, saying, “What I do know is my baby’s such a good girl and such a sweet girl.”