Woodstock Bourbon & Cola has dropped a debut single on Spotify fronted by country music’s newest star, Bobby Doggins*. Titled The Wood Life, the track headlines a new audio-led platform from the Kentucky bourbon brand, beloved by Aussies.
The campaign is anchored by Doggins’ debut release and music video that captures Woodstock’s unmistakable spirit: good times, no pretence, and nothing to prove. It’s a natural extension of the brand’s core belief that the “good life” isn’t something you chase, it’s something you choose.
Sarah Wilcox from Woodstock says: “Woodstock drinkers value an unpretentious, easy-going lifestyle, everything Bobby Doggins represents, that’s why we’re thrilled to be able to sponsor him this year. The world sometimes seems a cynical place distracted by social media and celebrity – Bobby Doggins musical message is a timely antidote to all that.”
Bobby Doggins says: “It’s sure nice the fine people at Woodstock love my music so much. At first I thought it might be a bad idea to let them use my music but then they sent some Woodstock over and it seemed like a much better idea.”
Ant Keogh of Kerfuffle, part of the team who brought the campaign to life, says: “When I first met Bobby Doggins, I was not only struck by his warm charm, country boy good looks and angelic vocal ability, but more-so his belief that the simple things in life are all you need. He’s a genius.”
Beyond hero audio tracks and music videos, the platform extends into OOH, social and partnerships with Triple M and TikTok, bringing The Wood Life to the main stage. In the second half of the year, phase two will introduce localised executions across regional heartlands. From large-scale placements to always-on content, each touchpoint captures the down-to-earth spirit that’s made this Kentucky Bourbon a favourite down under.
*Bobby Doggins may or may not be a real actual person.
CREDITS:
Client: Asahi Beverages
Creative Agency: Kerfuffle
Media agency: PHD
Production Company – The Sweetshop
Director – Edward Housden
Post Production – Arc Edit & Studio Pancho
Sound – Sonar Music
Photography – Photoplay – Chris Budgeon
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source roastbrief.us ’
