Like many of you, I’ve spent weeknights aplenty sealed to my couch, remote in hand, gulping down the latest episode of “Hacks,” or “Survivor,” or “Beef,” while simultaneously anticipating (and talking about) the next drop of “The White Lotus” and “Love Island.” I’ve committed hours of my evenings to TikTok theories about fictional TV characters that don’t exist, and have sent dozens of Instagram DMs alerting various friend groups to whatever celebrity soft-launch is happening at the time. This is all in part because I am, at my core, a pop-culture stan.
It’s also the heartbeat of everything Popsugar stands for. For 20 years, this brand has been at the forefront of culture, helping shape conversations around what’s new, what’s next, and what everyone will inevitably be talking about two weeks from now. Our editors have always had our collective fingers on the pulse of the zeitgeist. Now we’re making it official.
Introducing: Popsugar Pulse, our spanking-new digital cover series spotlighting the people, moments, and stories driving culture right now, from breakout stars on the cusp of celebrity to longstanding icons with a grip strong enough to make anyone care about things like Formula 1 or crochet or whether two actors looked at each other “too long” during a press tour. Through exclusive interviews, original photography, and social-first video moments, Pulse is where the conversation starts — or, at the very least, where it gets infinitely more fun.
For our very first Popsugar Pulse cover story, we spoke with Belmont Cameli and Ella Bright, burgeoning stars of the new Amazon Prime Video show “Off Campus” and TV’s biggest heartthrobs you haven’t met (yet). Based on the bestselling book series by Elle Kennedy, the show’s got hockey, love triangles, and sex scenes that might make you blush. It also sits somewhere on the bench between “Heated Rivalry” and “The Summer I Turned Pretty,” which is all to say: it’s at the precipice of something big.
In a way, this cover series has been decades in the making. Back in the early 2000s, celebrity coverage often thrived on shame, rumors, and invasive scrutiny into people’s most personal lives. Popsugar was born as the antidote to that: a celebratory, safe place to love what you love and feel good about that. To be unapologetically invested in the movies, music, TV shows, trends, and celebrities shaping culture with zero shame. Fandom has always lived here — the swooning, theorizing, yearning, perpetually-online kind — and that continues to guide everything we do.
So settle in, swipe along, and enjoy the rush of feeling plugged in to the best of what’s happening right now in pop culture. The group chat is waiting.
With the remote I stand,
Kelsey
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