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Advertising and marketing are headed into a new era, and an example is the latest video from The
Rolling Stones for the band’s latest single, “In the Stars.”
The Rolling Stones collaborated with Deep Voodoo, an artificial intelligence (AI) company founded by South
Park creators Trey Parker and Matt Stone. The concept highlights no creative bounds and trends that are actively redefining commercial content creation, advertising and marketing. It’s a rare
look at how Hollywood is using AI.
While the making of the video relied on real body doubles to act out the scenes on a physical set, Deep Voodoo overlayed AI-generated 1970s-era faces
of Mick Jagger (now age 82) Keith Richards (also age 82) and Ronnie Wood (age 78) on actors to turn back time.
It did not, however, use an image of Charlie Watts, long time
drummer who passed away in August 2021 at the age of 80 from squamous-cell carcinoma.
As the band plays at a house party, they are surrounded by other musicians who also play along as
partygoers dance to the band’s new single off their upcoming album, “Foreign Tongues.”
The music video was directed by François Rousselet and co-stars
actress Odessa A’zion, and it’s the lead single from “In the Stars,” a track on the brand’s 25th studio album, “Foreign Tongues.”
During an interview on Jimmy Fallon last
week, Wood, who is also an artist, spoke about how feelings emerge from the music in his guitar playing. His brothers, who are eight and 10 years older than him, played music and painted. When they played, Wood would play.
“I’m obsessed with the Rolling Stones,” Marty Supreme
actor Odessa A’zion stated in a press release. “This is in my bucket list for sure.”
A’zion is one of several in attendance at the AI Stones jam. She licks
Jagger’s face as he sings, dances and moves like a twenty-something young man.
Deep Voodoo provided a look into what AI can do for marketing and advertising as well as a look back in
time for many who were fortunate to be present at the time to see this band emerge.
“Foreign Tongues” was produced in less than one month at London’s Metropolis Studios with
Andrew Watt, who also produced 2023’s “Hackney Diamonds.”
Mick Jagger, Keith Richards and Ronnie Wood were joined by a band of bassist Darryl Jones, keyboardist Matt Clifford and drummer
Steve Jordan. Paul McCartney, Robert Smith, Steve Winwood and The Red Hot Chili Peppers’ Chad Smith, and the late Charlie Watts is heard through tapes from one of his final recording sessions
before his passing.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.mediapost.com ’
