The Toy Book‘s 42nd volume continues with the 2026 Licensing & Entertainment Issue featuring The Licensing Book.
We packed this issue with the most toyetic licensing content anywhere, from products inspired by this year’s biggest entertainment moments to the continued infiltration of grocery-aisle brands into toy departments everywhere.
On our outer cover, PMI Kids’ World celebrates the continued power of the Fuggler brand, while our inner cover features Mattel’s Masters of the Universe, battling its way out of the toy box and into theaters next month — meanwhile, The Licensing Book honors Spin Master’s PAW Patrol: The Dino Movie.
Highlights Include:
- From the Editor: Viva Las Vegas!
- May the Merch Be with You: Lucasfilm’s The Mandalorian and Grogu
- Mattel’s “Masters” Plan: The Summer of He-Man Begins
- Licensing Power: Unlocking the Value of Spin Master’s Biggest Brands
- Big Snack Attack: Food Brands Take a Bite Out of Retail
- You’ve Got Mail!: The USPS Licensing Program
That’s only the beginning. This issue also features exclusive insights from The Toy Association, Astra, Women in Toys, Licensing & Entertainment, Circana, the Ethical Supply Chain Program, Licensing International, and more.
Click here to read the issue now!
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- The Specialty Toys & Gifts Issue (June)
- The Action, Adventure, & Mystery Issue (August)
- The LA Fall Toy Preview Issue (September)
- The Celebrations Awards Issue (November)
- The 2027 International Issue (January ‘27)
- The BIG Toy Book (February ‘27)
We’d love your feedback! Please share your thoughts by emailing Editor-in-Chief James Zahn or messaging him on LinkedIn. Remember to follow The Toy Book on X, Instagram, and LinkedIn to stay on the #PulseOfPlay year-round.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source toybook.com ’
