Bad Bunny is putting on his designer hat—with special help from Zara, no less.
Today, the Spanish retail giant announced “Benito Antonio,” a 150-piece collection inspired by the artist’s singular approach to fashion. Working with his longtime creative director, Janthony Oliveras, and the fashion agency M/M Paris, Bad Bunny distilled his one-of-one stylistic instinct into each piece. Fits are functional and wearable, with oversize hoodies, mid-thigh track shorts, and distressed ringer tees grounding the collection. Colors are bright and island-ready, reflecting the spirit of Bad Bunny’s risk-taking yet not-too-serious fashion sense and his native Puerto Rico, where the campaign was captured by the photographer Stillz.
They’re all pieces Bad Bunny could seamlessly fold into his everyday wardrobe—or bring straight to the stage. In many ways, he already has.
Bad Bunny has been soft-launching this collaboration since his history-making performance at the 2026 Super Bowl halftime show in February. He sang hits like “Tití Me Preguntó” and “DtMF” in a white No. 64 jersey that paid homage to the year his uncle Cutito was born. Then came his recent appearance at the 2026 Met Gala, where he showed up in age-defying makeup and a custom tuxedo he designed with Zara.
Earlier this week, Zara held a pop-up at the Plaza Las Américas in San Juan, where guests experienced the collection in person before the official drop.
The collaboration is the latest high-fashion notch in Zara’s belt. In March, the retailer announced a two-year partnership with John Galliano, with his first offering scheduled for this fall. The announcement coincided with Zara’s sleek capsule collection with the beloved New York designer Willy Chavarria.
“Benito Antonio” is available starting Thursday, May 21 at zara.com and in select Zara stores across the U.S., including Zara Man in SoHo, The Grove Los Angeles, and Miami Brickell.
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