Looking for a relaxing getaway without leaving the state? Georgia’s tourism agency is putting the spotlight on one North Georgia town known for its mix of small-town charm, wineries, spas and scenic attractions.
In a recent Instagram reel, Explore Georgia highlighted Braselton as a destination for travelers seeking a slower pace, encouraging visitors to enjoy spa treatments, afternoon tea and time away from the demands of everyday life.
The post described Braselton as an ideal destination for a girls’ trip, romantic getaway or weekend recharge.
Here’s what to know.
Why Braselton?
According to Explore Georgia, Braselton offers a blend of relaxation and recreation that appeals to a wide range of visitors.
The agency’s social media feature highlighted experiences such as spa visits and afternoon tea at Chateau Elan Winery & Resort, one of the town’s best-known destinations.
Located in the foothills of North Georgia, Braselton has become a popular getaway spot for travelers looking for resort amenities while still enjoying a small-town atmosphere.
Where is Braselton?
Braselton is located northeast of Atlanta and spans portions of Jackson, Hall, Gwinnett and Barrow counties.
While the town has experienced significant growth in recent years, tourism officials say it has maintained the character that makes it a popular destination for both day trips and weekend escapes.
From wine tastings and spa treatments to festivals and outdoor recreation, Braselton continues to attract visitors looking for a getaway that feels close to home while offering plenty to explore.
What is there to do in Braselton?
Explore Georgia’s website points to several attractions throughout the town.
Visitors can explore Braselton’s historic downtown area, where restored buildings are home to locally owned shops, restaurants and community events throughout the year.
For motorsports fans, Michelin Raceway Road Atlanta offers races and driving events that attract visitors from across the region.
Visitors can also take advantage of trails, parks and the Braselton LifePath, a multi-use path that connects destinations throughout the community.
Is there transportation around town?
One feature highlighted by Explore Georgia is the free weekend Braselton Trolley.
The trolley provides transportation between several popular destinations, including downtown Braselton and Chateau Elan, allowing visitors to explore the area without worrying about parking or driving between stops.
Did a celebrity once own Braselton?
Braselton operates today like any other Georgia municipality, with local government led by an elected mayor and city council. But the town’s history includes an unusual chapter that still sparks curiosity decades later.
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The community was originally established by the Braselton family, whose influence helped shape the town’s early development. In 1989, much of Braselton gained national attention when actress Kim Basinger and a group of investors reportedly purchased a large portion of the town in hopes of turning it into a tourism destination.
The investment became one of the most talked-about real estate stories in Georgia at the time.
While the ownership arrangement eventually ended, the episode remains a unique footnote in Braselton’s history and is one reason the town continues to attract interest from visitors today.
Vanessa Johns is the Trending Topics Reporter for the Deep South Connect Team Georgia, covering food and entertainment. Email her at[email protected]m.
This article originally appeared on Savannah Morning News: Why this Georgia town caught a Hollywood star’s eye
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