Guests get multi-dimensional and physical with the latest music, tech and gear at this SoHo pop-up
Sony’s third Lost In Music creation is even more physically immersive than ever before with a pop-up studio at 201 Mulberry Street in New York City’s SoHo neighborhood. Lost In Music NY enables visitors to create their own unique songs, incorporating interactivity from their heartbeats, voices, dancing on a sequencer, and walking through drum spheres, all of it featuring Sony’s gear and “multi-dimensional” sound.
Previous “Lost In Music” experiences included interactive virtual reality and 3D sound for unique combinations of music and technology. This year’s expo is on another level, and there are artist performances and interviews online as well.
“We wanted to deliver something that music fans have never experienced before,” Miki Anan, Sony’s senior manager of entertainment partnerships, told Rolling Stone. “We wanted the guests to become music creators in the space through this unique audio interaction process.”
The showcase closes on Feb. 10 and beyond generating excitement, the pop-up conveys a fresh sense of what is made possible by the marriage of tech and music in a real-world, intimate space.
Artists participating in Lost In Music NY events have included A$AP Ferg, Lauren Jauregui, Zara Larsson, and Snakehips, with Jake Miller appearing on Dec. 11 and Tove Styrke on Dec. 19. Finale performances on Feb. 6 and 7 have yet to be announced.
Being surrounded by music and hands-on interaction is an age-old experience but Sony’s showcase brings that meaning to life in a new way for today, made possible by its latest innovations, artists and visitors working together. More information is available at the Lost In Music website and using #LostInMusic on social platforms.
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