It’s been revealed that the Duchess of Sussex‘s lifestyle venture, As ever, has drawn just under 400,000 American visitors to its website since the start of the year.
It falls short of the inventory levels of 650,000 product units, which were exposed by a technical error on the site, according to Newsweek. Actual sales figures remain unpublished.
A source with knowledge of As ever told the publication that they anticipated it would “double in size this year. By any measure, for any startup, you can’t deny that is anything but a success. People are obsessed with wanting her to fail.
“The commentariat are clouded by their own prejudice and a need to perpetuate a narrative that her business is a failure, because they pegged her that way from the start and they can’t take being wrong.”
Meghan founded the brand in 2025, the same year her Netflix programme, With Love, Meghan, was launched.
It comes after Meghan registered 12 trademarks in Australia for As ever, according filings with the Australian Government’s intellectual property office filed in September 2024 and approved last year. Could these mean Meghan is planning to expand her brand in Australia?
The filings cover a range of categories, including skincare, candles, gardening, clothes, jewellery, homeware, event planning, podcasts and self-care under the description “fancy”.
They also include “gardening trowels, gardening shears, gardening wedding forks” and a “garden tool gift set”, as well as “yoga straps” and “pet feeding mats”.
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‘ Some details of this article were extracted from the following source www.celebrity.land.com ’
