Jayasinghe (left) at DEG’s EnTech Fest and Summer Symposium, June 3, 2025 at the Skirball Cultural Center in Los Angeles. Also pictured (L-R): Whip Media’s Saj Jayasinghe with Media Play News publisher Thomas K. Arnold, former Warner Bros. Discovery executive Lena Wasikowski, Whip Media’s Jerry Inman and Justin Beaudin of Adapt.
June 29, 2026
Saj Jayasinghe, a veteran entertainment technology executive most recently with Whip Media, has joined content services company RRS as Chief Revenue Officer.
Jayasinghe will lead global revenue and strategic growth initiatives at the company. His appointment comes as RRS continues to expand its content services, workflow innovation and media technology offerings for customers worldwide.
Jayasinghe comes to RRS after serving as EVP, Global Revenue at Whip Media, which provides AI-native software that helps media companies manage content availability, distribution workflows, and performance insights. Jayasinghe joined Whip in 2019 after nearly 22 years at Deluxe Entertainment Services Group, where he built and partnered with studios to redesign the workflows, servicing models and global operations required to launch content at streaming scale.
“Throughout my career I’ve had the privilege of working alongside incredible filmmakers, helping shape global digital distribution at scale and most recently supporting the media industry through software and AI native solutions,” Jayasinghe said. “What attracted me to RRS is that it was built around solving problems. The team combines firsthand media expertise with a relentless focus on customer outcomes, and I believe the next generation of content services will be defined by solutions, flexibility and innovation.”
Founded in 2020 in the early days of the pandemic, RRS was established to enable musicians to continue creating together when they couldn’t be in the same room. The RRS team built remote collaboration workflows that allowed artists to record from different locations, bring performances together in studio quality, and distribute finished content across platforms ranging from YouTube to global streaming channels.
RRS has since evolved into a broader content services and media technology company that helps customers prepare, modernize, finish and deliver content of every kind, from YouTube videos to theatrical releases. RSS works with studios, streaming platforms, distributors and creators all over the world. The company’s proprietary Variable & Logical Asset Conformance (VLAC) framework is built around the principle that technology should adapt to customers, not the other way around. VLAC enables automated ingest, transcode, quality control, media management and streamlined deliverable creation. Combined with RRS’s Workflow R&D practice, the company says it provides customers with flexible, multilayered workflows that scale to their needs rather than forcing them into rigid, one-size-fits-all operating models.
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‘ Some details of this article were extracted from the following source www.mediaplaynews.com ’
