ITV’s iconic reality show Celebrity Big Brother is reportedly facing a casting crisis as stars set their sights on other rival series while the 2026 series is shelved for the year
Celebrity Big Brother is reportedly facing the axe. Back in January it was announced that the reality TV series has been shelved for 2026 and now an industry insider has claimed that Celebrity Big Brother is struggling to sign any celebrity contestants.
The insider claimed: “Bosses face a huge challenge trying to sign up celebrities because so many of them are now pressing their agents to get them on The Celebrity Traitors.”
“That is already causing problems for other big shows, like Strictly and I’m A Celebrity, which rely of star contestants because they now find themselves as second in the pecking order.”
“So that is an even greater issues for a show like Celebrity Big Brother because now it’s on ITV, it needs a certain calibre of contestant which are very hard to sign up now.”
“ITV are already having to find two lots of stars to compete on I’m A Celebrity this autumn as well as its spin off show, The Wild Frontier, which is expected to air in early 2027 – which is exactly the same time ITV were hoping to drop the new series of CBB.”
Back in summer 2025, ITV boss Kevin Lygo said that the channel was “in a battle about the price” with the production company Endemol.
ITV said: “We are committed to both Celebrity Big Brother and Big Brother beyond 2025, and scheduling for any new series will be confirmed in due course. The show remains a priority reality format for us.”

Join the Daily Star’s WhatsApp for the sexiest headlines, showbiz gossip and lots more
The Daily Star is now on WhatsApp and we want you to join us!
Through the app, we’ll send you the sassiest showbiz stories, some naught headline and a seismic smattering of aliens…along with the latest breaking news of course.
To join our community, all you have to do to join is click on this link, select ‘Join Chat’ and you’re in!
No one will be able to see who has sign up and no one can send messages except for the Daily Star team. We also treat our community members to competitions, special offers, promotions, and adverts from us and our partners.
If you don’t like our community, you can check out any time you like. To leave our community click on the name at the top of your screen and choose Exit group. If you’re curious, you can read our Privacy Notice.
Have you joined Threads? Follow Daily Star to keep up to date on all things showbiz here
Want all the biggest Showbiz and TV news straight to your inbox? Sign up for our free Daily Star Showbiz newsletter
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.dailystar.co.uk ’

















