Delaware North on Wednesday announced that is unifying its casinos, digital gaming and loyalty rewards program under a new brand, Ember Entertainment. Ember Entertainment will create a single ecosystem with connected experiences and a seamless player journey for gaming customers.
With the rebrand, Delaware North is integrating its brick-and-mortar casinos, rewards program and online gaming, sportsbook and social casino.
The rebrand follows the recent debut of the new brand with the launch of Ember Casino New Jersey as Delaware North enters the state’s online gaming sector.
“Delaware North has created a cohesive identity for our gaming business that reflects modern consumer expectations and positions us for growth in a rapidly expanding category,” Delaware North – soon to be Ember Entertainment – President of Gaming Business Jason Gregorec said in a statement. “The new omnichannel presence creates seamless customer engagement across all channels –physical, digital and experiential – connecting brick-and-mortar, digital gaming, sportsbook and rewards, as well as dining, lodging and retail at our gaming properties.”
Delaware North’s gaming business had long operated under the formal subsidiary name of Delaware North Gaming & Entertainment.
“Ember signifies hospitality to guests while being accessible – representing warmth, energy, potential and transformation,” said Ember Entertainment Vice President of Marketing Jill Eden. “The idea of an ember sparking something larger naturally reflects the company’s vision of connecting physical casinos, digital gaming, rewards and entertainment experiences.
“This isn’t just a new name or a new logo. It’s a commitment to delivering an elevated, personalized experience for every single guest, whether they are visiting us in person or playing from home. Ember represents not just a new identity, but a more connected guest journey across every touchpoint.”
The Ember Entertainment brand was largely developed in-house by Eden, her marketing team and the Delaware North creative and brand teams, which have experience and expertise in brand development and management for the global hospitality and entertainment company.
The current Lucky North Rewards loyalty program is now Ember Rewards and can be used across all Ember Entertainment properties and includes online offerings as available. The new Ember Rewards app is available for download.
“Integrating physical and digital gaming through a unified rewards platform was a key objective in enhancing the overall customer journey and cross-property and cross-platform engagement,” Eden said.
Memberships will automatically roll over without a need for members to reapply. Within Ember Rewards, points-earning ratios and balances stay the same but with new on-brand tier names: Spark, Ignite, Flame, Blaze and Phoenix. Benefits include eligibility for various gaming offers, hotel stays, gifts, dining, casino amenities and travel packages, including with Carnival Cruise Line and Palms Casino Resort in Las Vegas.
The former Lucky North Destinations program is continuing as Ember Destinations, offering players access to destinations where Delaware North’s parks and resorts division operates, including Yellowstone, Yosemite and Grand Canyon national parks, Niagara Falls State Park and Kennedy Space Center Visitor Complex in Florida.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source cdcgaming.com ’
