For AI practitioners, the rise of trademark filings by public figures raises operational and moderation questions about how platforms and model providers handle synthetic likenesses and audio. Reported events: a growing number of celebrities have submitted trademark applications aimed at their voices, catchphrases, and other identifiers. Music Business Worldwide reports the Backstreet Boys filed a US trademark application on June 24 to protect the sound of their voices; the outlet also documents recent filings by Taylor Swift, Lionel Richie, Matthew McConaughey, and Jimmy Kimmel. Business Insider reports broader industry incidents that are driving the trend, including controversy over Grok deepfakes and an OpenAI video generation product that allowed unauthorised videos, which Business Insider says led to platform changes and a shutdown in April. Music Business Worldwide quotes intellectual property attorney Josh Gerben as saying, “Whether that strategy succeeds remains an open legal question.”
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