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UGA Josh Brooks on alternative revenue options: Georgia will be ‘very selective’

Story Center by Story Center
July 7, 2026
Reading Time: 8 mins read
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Mike Griffith

Georgia Bulldogs

Georgia has no ‘immediate’ plans but open-minded for growth south of campus.

Georgia Director of Athletics Josh Brooks is shown during Georgia’s game against Cincinnati in their NCAA basketball game in the Holiday Hoopsgiving at State Farm Arena, Saturday, Dec. 13, 2025, in Atlanta. Georgia won 84-65. (Jason Getz/AJC)

ATHENS — UGA athletic director Josh Brooks is keeping an open mind in regard to the creative usage for open land near the University of Georgia.

Brooks, operating in his sixth year as the Bulldogs’ AD, has taken note of planning for entertainment districts — some inspired by The Battery at Truist Park — at other SEC schools.

The Battery generated approximately $137 million in revenue in 2025, including $97.4 million in revenue for the Braves, with a total of nearly $40 million in tax revenue, per the Marietta Daily Journal.

Tennessee, notably, recently released plans for a $280 million entertainment district planned between Neyland Stadium and its nearby Food City Center basketball arena.

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Mike Griffith

Mike covers Sports Business for The Atlanta Journal-Constitution and has 32 years of journalism experience, the past 10 for AJC.com and DawgNation. Mike is a Heisman Trophy voter & former Football Writers President named National FWAA National Beat Writer of the Year in 2018 and inducted into the Greater Lansing Area Sports Hall of Fame in 2024

Mike covers Sports Business for The Atlanta Journal-Constitution and has 32 years of journalism experience, the past 10 for AJC.com and DawgNation. Mike is a Heisman Trophy voter & former Football Writers President named National FWAA National Beat Writer of the Year in 2018 and inducted into the Greater Lansing Area Sports Hall of Fame in 2024

‘ The preceding article may include information circulated by third parties ’

‘ Some details of this article were extracted from the following source www.ajc.com ’

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